Re-examined: Mats Lyngstad

15 November 2012 09:50

(updated: 11 July 2016 09:59)

Re-examined: Mats Lyngstad

Mats in front of "The Facebook Wall" at Facebook’s European head quarter in Dublin.
Mats in front of "The Facebook Wall" at Facebook’s European head quarter in Dublin.

Why did you decide to study at NHH?

I was unsure about what I wanted to do, and thereby also about what I should study. So I decided to choose a subject that would keep my options open as far as possible, so I decided to study economics and business administration. I was in no doubt about what the best alternative was as regards studying economics, which is why I ended up in Bergen.

Favourite lecturer?

I have to say Per Manne. He can be a bit dry, but he is really good at getting his subjects across. And when he does add a dash of humour, it's often memorable, which is probably why he was the first lecturer that sprung to mind.

Tell us about your career!

My career is relatively short. I have got off to a good start with the job of Account Manager in Facebook. I chose to postpone my master's degree in order to seize this opportunity. I work as part of a dedicated, Norwegian team at our European head office in Dublin. I work with the biggest agency groups, the performance agencies and direct advertisers on how they can use Facebook as a communication and marketing channel.

What has your education at NHH meant for your choice of career?

It was through an acquaintance from NHH that I landed the job with Facebook. I was also head of marketing for the UKEN festival, which gave me some insight into the media industry. It gave me a taste for the media.

Personalia

  • Age: 24
  • Job: Account Manager Norway for Facebook
  • Graduated: 2011

Do you keep in touch with the people you studied with at NHH?

I made good friends at NHH who I will stay in touch with for the rest of my life. It might be a cliché, but they are the most important thing I gained from my time at NHH. I believe you can't underestimate the value of the network of capable people you establish by going to NHH.

Tell us about your most vivid NHH memory!

As I graduated quite recently, I still have a lot of very vivid memories. If I have to pick one, it would have to be the moment during the first performance of the Ukerevyen show iWorld when I realised that it was going to be a hit. I also rowed in the Henley Royal Regatta on the Thames outside London for the rowing team, NHH Crew. That was a unique experience!

Do you have any good advice to give NHH students about getting a job?

Get involved in the student union. It's not just about being able to add a title to your CV – holding an office is about much more than that. You get to know people you otherwise wouldn't get to know, you gain useful experience and have specific examples you can mention at job interviews. It's about developing self-assuredness and an 'edge', and the student union is a good way of going about getting it.

You also have to push yourself to step out of your comfort zone and move forward – so seize your opportunities as they arise. Whatever happens, you'll end up an experience richer, and the worst thing that can happen is that the experience will teach you what you shouldn't do next time.

Which websites do you visit most often?

Facebook. For obvious reasons. I also spend a fair bit of time on mashable.com, techcrunch.com and ted.com.

Mats was active in the student association. Here with the board of UKEN12.
Mats was active in the student association. Here with the board of UKEN12. Photo: Ole Jørgen Larssen

Favourite specialist literature?

At the minute, it's ComScore's reports The Power of Like 1 & 2.

And what's on your bedside table?

I wish I could claim I was reading something, but all I have there at the moment is a lamp and an iPad.

What kind of career would you choose if you could choose again?

I'm right at the start of my career and feel that a lot of doors are still open to me. Facebook is an innovative company that is growing strongly and that most people have dealings with, so I feel that I'm exactly where I want to be right now and am happy with the choices I've made so far.

And finally: Did you leave behind a pair of underpants in 'Truseloftet’...?

No, but I intend to visit NHH now and then in connection with UKEN, so I suppose I should follow my own advice and seize the opportunity when it arises!