Research trio received Research Dissemination Award 2023
This 2023 Award for Excellent Knowledge Dissemination goes to the core team at the Centre for Sustainable Business: Sveinung Jørgensen, Lars Jacob Tynes Pedersen and Siv R. Skard.
Professor Siv E. Rosendahl Skard
- Siv.Skard@nhh.no
- Telephone
- +47 55 95 97 04
- Department
- Strategy and Management
- Centre
- CSI
- Office
- E359
- Expertise
- Marketing and Brand Management Consumer Behavior Behavioral Economics Sustainable Business
Selected publications
| Author(s) | Title | Publisher |
|---|---|---|
| Skard, Siv E. Rosendahl; Nysveen, Herbjørn; Pedersen, Per Egil | Adoption of ambient-assisted living: the relevance of practices, ecosystems and temporality | Information Technology and People (22 pages); 2023 |
| Jørgensen, Sveinung; Pedersen, Lars Jacob Tynes; Skard, Siv E. Rosendahl | Resource accounting for a circular economy: evidence from a digitalised waste management system | Accounting Forum (30 pages); 2023 |
| Martuza, Jareef Bin; Skard, Siv E. Rosendahl; Løvlie, Lavrans; Thorbjørnsen, Helge | Do honesty-nudges really work? A large-scale field experiment in an insurance context | Journal of Consumer Behaviour Volume 21 (4); page 927 - 951; 2022 |
| Skard, Siv E. Rosendahl; Solem, Birgit Andrine Apenes | Creating Brand Experiences Through Activational Sponsorship Leverage | Event Management Volume 26 (5); page 1175 - 1192; 2022 |
Dissemination
How consumers perceive sustainable products
They tend to see green heavy-duty cleaners as ineffective, but love green gentle products such as body lotions, write Sveinung Jørgensen, Lars Jacob Tynes Pedersen and Siv Skard in LSE Business Review.
New research project on experimentation for plastic reduction
How can retail companies contribute to reduce plastic consumption? NHH researchers will find answers.