Course Portfolio

 l Course Descriptions l the Study Handbook l Overgangsordninger l

Building and managing strong brands is key to gaining competitive advantage and long term profitability for products, services, corporations and organizations. The profile provides students with in-depth and research-based knowledge on marketing, consumer behavior and brand management.

The profile in Marketing and Brand Management will suit students who want to lead and make decisions in the marketing department of a firm or organization, including positions such as product manager, brand manager, marketing analytic or head of marketing. The profile will also fit those who would like to work in consultancy firms, larger organizations or governmental departments and authorities.

Below, you can find examples of course portfolios based on three different themes. Please note that this just serves as an example and illustration of tentative courses. A wide variety of course configurations are of course possible.

Theme 1: Brand Management and Corporate Reputation
This theme focuses on how to build and manage strong brands and corporate reputation. The course portfolio below requires a minor in STR.

Theme 2: Marketing and Innovation.
This theme focuses on marketing management and product/service innovation. The listed example of course portfolio requires a minor in STR.

Theme 3:  Marketing research for B2B and B2C markets
This theme focuses on marketing research for both business-to business and business-to consumer markets. The listed example of course portfolio requires a minor in SAM.

Brand Management and Corporate Reputation Marketing and Innovation Marketing Research for B2B and B2C markets
MBM401, MBM402 MBM401, MBM402, STR402 MBM401, MBM402, MBM400, STR402
MBM421, STR404, MBM420, MBM424, STR440, STR442, MBM425, MBM426 MBM428, STR404, MBM420, MBM422,  STR442, MBM426, INB423 MBM425, MBM420, ECO427, ECO402, MBM427, SAM475, BUS441

Mutually exclusive courses in the MIE and MBM profile

Profile coordinator: Magne Supphellen