Master of Science in Economics and Business Administration, major in Marketing and Brand Management


Structure of the programme

The courses in the programme shall be completed according to the following plan:



  • Courses equivalent to 45 ECTS from one of the majors.

At least one course in the major shall be an empirical methods course - 7.5 ECTS

The major description indicates which empirical methods courses have been approved in the individual major. (see the individual discussion of majors)

  • Each major consists of compulsory and elective courses in addition to an empirical methods course. The number of compulsory courses varies from major to major. It is highly recommended that the compulsory courses be taken in the first or second semester

Elective courses

  • Elective courses equivalent to 45 ECTS.

The elective courses can be chosen from the entire portfolio of master programme courses, including

  • courses from the chosen major
  • courses from other majors
  • courses taken in an exchange programme


At least three of the elective courses (equivalent to 22.5 ECTS) must be from outside the chosen major. It is possible to combine three of the elective courses (22.5 ECTS) into a minor concentration by choosing these from one of the other specialisations. International degree students are, however, not required to have a minor.


In order to ensure that everyone who completes the Master programme in Economics and Business Administration (MScEBA) has a sound knowledge of and skills in empirical methods and ethics, the following requirements are specified for the portfolio of courses:


  • At least 7.5 ECTS from the courses designated «Empirical methods»
  • At least 2.5 ECTS from the courses designated ¿Ethics¿

The Ethics courses can either be included as part of the major or be taken as elective courses.


«Research Distinction»

NHH has established a research-oriented path in the Master programme that gives the student the following supplementary title:

"Master of Science in Economics and Business Administration with Research Distinction."


You can read more about research distinction here.

Mandatory courses

The MSc in Marketing and Brand Management is a program specially aimed at students who want to lead and make decisions in the marketing department of a firm or organisation, including positions such as product manager, brand manager, marketing analytic or head of marketing.

Students have to take one empirical methodology course, either MBM400A (Research for Brand Decisions) or STR402A (Methodology for Master Thesis), and at least one out of two basic consumer behavior courses, MBM 401B (Consumer Behavior) or MBM 402B (Brand Equity). Although only one of the courses, MBM401B and MBM402B is mandatory, we do recommend students to take both courses.

The MBM programme is closely linked to the real world through its application of conceptual theory to practical case studies. Through the course of their studies, students are expected to develop extensive theoretical knowledge, solid practical skills and a global marketing mindset.


During the programme, the Master degree students shall complete an independent project where they study one or more related problems in depth.

This independent project is equivalent to 30 ECTS credits and shall be completed in the subject area of the major.

The independent project is normally undertaken by two students together.


Learning outcomes:

Through the independent project, the students shall

  • develop their analytical skills and get a deeper understanding of theoretical and/or empirical possibilities and challenges in the selected academic field
  • be trained to think and work independently
  • analyse and critically relate to different sources ¬of information and use these to structure and articulate academic arguments
  • show understanding, reflection and maturity in the academic field


The independent project shall comply with research-ethical standards


You can read more about the independent project here.

International opportunities


  • The students may take part in an exchange programme for one semester in one of NHH's partner institutions and take elective courses there.
  • At least 30 ECTS must be taken at the partner institution in order for the exchange programme to be approved.
  • Normally the exchange takes place during the student's third or fourth semester.



Students in the Master programme may apply for admission to the CEMS Master of International Management (MIM) programme. CEMS is a collaboration among 29 outstanding international business schools, which awards a joint degree CEMS MIM. This programme is practically oriented and has considerable contact with CEMS's corporate partners. The programme includes compulsory courses, language requirements, an internship, a business project and a stay at a partner institution for one semester. The CEMS candidates are awarded a Master degree from NHH as well as a CEMS MIM (Master in International Management) degree.



Students in the Master programme may apply for admission to one of NHH's double degree collaborations. These programmes have a high academic level and give the students an extra academic challenge. The students spend a year at NHH and a year at a foreign academic institution. The double degree candidates are awarded a Master degree from NHH as well as a Master degree from the collaborating institution.