Young NHH researcher awarded publication prize
Silje Rydland Skaar has been awarded the Odd Nordhaug Memorial Prize. The PhD candidate receives the award for the best article published in the journal «Beta» in 2019 and 2020.
Professor Emerita Ingeborg Astrid Kleppe
- Ingeborg.Kleppe@nhh.no
- Telephone
- +47 55 95 95 28
- Department
- Strategy and Management
- Office
- E349
- Expertise
- Innovation and Entrepreneurship Marketing and Brand Management Development Economics The Collaborative Economy in Social Media Public Policy Marketplace Interventions
BIO
Professor Ingeborg Astrid Kleppe holds an MBA and a PhD in marketing from NHH and a MS in sociology from the University of Bergen, where she was research assistant at the pioneering Institute for Women Studies in Norway.
Kleppe has extensive international experience from universities in Canada, USA, Sweden, and Australia. She has also worked in the World Bank managing poverty surveys in sub-Saharan Africa. She has aserved as elected member of the Bergen City Council. In the late 1970s, she was a prominent member of the activist group initiating Women’s refugee centres in Norway.
At NHH Kleppe has held several managing positions, and lead the board for The Norwegian National Institute for Consumer Research (SIFO) for many years. Kleppe has taken her interdisciplinary and international experience into her research. Currently she is doing pioneering research on marketplace stigma and the new collaborative economy.
Kleppe has also published on gender, family decision making, and international marketing and teaches on topics in social media marketing and qualitative research methods.
Selected publications
| Author(s) | Title | Publisher |
|---|---|---|
| Kleppe, Ingeborg Astrid; Caldwell, Marylouise; Stensaker, Inger G. | Embodied, embedded and educated: How everyday heroes strive to save lives during a pandemic | Marketing Theory Volume 23 (1); page 59 - 79; 2023 |
| Mæhle, Natalia; Presi, Caterina; Kleppe, Ingeborg Astrid | Visual Communication in Social Media Marketing | The SAGE Handbook of Social Media Marketing; page 291 - 306; 2022 |
| Drozdova, Natalia; Kurtmollaiev, Seidali; Kleppe, Ingeborg Astrid | Crowdfunding the development of new products and services | Handbook of the Sharing Economy; page 163 - 175; 2019 |
| Molander, Susanna; Östberg, Jacob; Kleppe, Ingeborg Astrid | Swedish Dads as a National Treasure: Consumer Culture at the Nexus of the State, Commerce, and Consumers | Nordic Consumer Culture: State, market and consumers; page 119 - 146; 2019 |
Recent articles
| Authors | Title | Publication |
|---|---|---|
|
Susanna Molander, Ingeborg Astrid Kleppe, and Jacob Östberg |
Hero shots: Involved fathers conquering new discursive territory in consumer culture |
Consumption, Markets & Culture – special issue: “Genders after Gender: Fragmentation, Intersectionality, and Stereotyping.” (Forthcoming 2018) |
|
Maya Kavaliova, Farzad Virjee, Natalia Maehle, and Ingeborg Astrid Kleppe |
Crowdsourcing innovation and product development: Gamification as a motivational driver |
Cogent Business & Management, 3: 1128132 (2016) |
|
Caterina Presi, Natalia Maehle, Ingeborg Astrid Kleppe |
Brand selfies: consumer experiences and marketplace conversations |
European Journal of Marketing, Vol. 50 Issue: 9/10, pp.1814-1834 (2016) |
|
Kleppe, I.A., L. Mossberg, and K. Grønhaug |
Beta, 1 (28), 20-40 (2014) |
|
|
Kleppe, I.A. and M. Caldwell |
Self Transformation and AIDS Poster Children |
Routledge Companion to Identity and Consumption, Routledge, US (2013) |
|
Caldwell, Marylouise and Ingeborg Astrid Kleppe |
Early Adopters of an HIV/Aids Public Health Innovation in a Developing Country |
Advances in Consumer Research, Vol. 37, 326-31 (2010) |
|
Kleppe, Ingeborg Astrid and Kjell Grønhaug |
Issue Streams and Open Solutions. A New Approach to Family-Home Decisions |
Family & Consumer Sciences Research Journal, Vol. 38, No. 2, December, 168-85 (2009) |
|
Caldwell, Marylouise, Ingeborg Astrid Kleppe and P. Henry |
Prosuming Multiple Gender Role Identities: A Multi-country Written and Audio-visual Exploration of Contemporary Mainstream Female Achievers |
Consumption, Markets and Culture, Vol. 10, 96-116 (2007) Link to audio-visual ethnographic video Access information: Password |
Dissemination
Ongoing work - 2017 |
|
|
Natalia Drozdova & Ingeborg Kleppe (2017), “Paradoxes in reward based crowdfunding,” competitive paper presented at the Association for Consumer Research Latin America conference, Cali, Columbia 5-9 July |
|
| Natalia Drozdova & Ingeborg Kleppe (2017), “Social-Commercial paradoxes in reward-based crowdfunding,” competitive paper presented at Consumer Culture Theory Conference at Anaheim, California, 9-12 July | |
| Natalia Drozdova, Denis Utochkin, Ingeborg Kleppe (2017), "Web 2.0: Online Communities or Bla-Bla Land?.", competitive paper accepted for the North American Association for Consumer Research Conference, San Diego, 3-8 November | |
Ongoing work |
|
| Netnography and big data analytics: Can the Twain meet?, Denis Utochkin and Ingeborg Astrid Kleppe | |
| How do consumers react to the stigmatization of a co-created cultural ritual? Tha cese of the Norwegian “Russ”-celebration, Ingeborg Astrid Kleppe, Natalia Mæhle, and Cornelia Otnes |